Everything else moves data.
Summer is where answers come from
Connect your sources and the whole team gets answers in minutes, with a receipt behind every number, because the strategy your agency ships next quarter is only as good as the data underneath it this week.
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See how it works
WHAT CHANGES WITH SUMMER
Now anybody on your team talks to data
The whole team gets answers
No more analyst DMs. Anyone asks any client or campaign question in plain English and gets a verified answer to build strategy.
AMs walk in prepared
Ten minutes before a call, ask for a client update, what the ROAS is and which campaign is driving it to get a trusted answer back.
Reports match the great work
The numbers behind every metric are open and auditable. When a client questions a figure, there is something real to show them.
Built for performance and growth agencies running campaigns across multiple platforms that still can't agree on ROAS
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Instead of data engineering, our team can now focus on strategy and insights.
Rob Turke
Senior Data Analyst
Archrival
HOW IT WORKS
Before the answers, the numbers have to agree
Your platforms each report something different. Summer normalises them all into one clean, AI-ready layer for anybody to talk to data in plain English.
YOUR SOURCES
Meta Ads
Google Ads
Reddit Ads
Shopify
TikTok Ads
+ more
→
SUMMER CLEAN DATA
revenue one definition
spend one definition
conversions one definition
ROAS one definition
attribution one definition
→
YOUR WHOLE TEAM
Clean, AI-ready data to build stronger strategies and report true client impact.
Every formula documented and open on GitHub.
THE MARKET, HONESTLY
Everything else shows or moves data.
Summer is where answers come from.
Category
Clean data
Receipt on AI answers
Open formulas
Dashboards
No shared definitions
No way to verify answers
Closed, undocumented
Pipelines
Raw data only
No AI at all
Not applicable
Enterprise platforms
After implementation
Partial, not user-visible
Closed, undocumented
Summer
Day one, every source
On every AI answer
Open on GitHub
Questions we get a lot.
Is Summer right for my agency?
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Summer is built for performance and growth agencies running campaigns across multiple platforms where the data behind every campaign matters for strategy and client reporting. If your team is spending time pulling, reconciling, or second-guessing numbers instead of acting on them, Summer is built for exactly that problem.
What does my team actually get on day one?
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Connect your sources and within hours your whole team — AMs, strategists, analysts — is working from the same clean data. Anyone asks a question in Claude or ChatGPT and gets a real answer they can use in a client call or build a strategy around, without chasing the analyst for it.
Why do my platforms each report different numbers?
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Every ad platform uses its own attribution model, conversion window, and metric definition, which means the same campaign looks different in Meta, Google, and your CRM. Summer normalises every source into one shared definition of every metric, so the number your strategist uses to build the plan is the same number your AM presents to the client.
How does Summer compare to Supermetrics?
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Supermetrics moves raw data into a destination and stops there — an analyst still has to pull it, interpret it, and turn it into something the team can act on. Summer normalises the data, answers the question on top in plain English, and lets anyone on the team get to a decision without waiting on the one person who knows where everything lives. Supermetrics moves data. Summer answers questions.
How does Summer compare to AgencyAnalytics?
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AgencyAnalytics is a per-client reporting dashboard — it shows you what happened after the fact. Summer is the data layer your whole team runs on, where anyone can ask a question about any client in plain English and get an answer they can defend, with every formula behind every metric published openly on GitHub. The two can coexist, but Summer is where the answers come from.
How does Summer compare to Whatagraph?
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Whatagraph is a reporting tool with strong visual design and an AI chat scoped to individual reports. Summer is the normalised data layer underneath the reports — one shared definition of every metric across every client, queryable by anyone on the team, with formulas documented and open. Whatagraph shows the numbers. Summer makes sure the numbers are the same ones everywhere.
How does Summer compare to Databox?
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Databox is a strong dashboard and BI tool with a genuine AI analyst layer built on top. The difference is that Databox is built for in-house marketing teams as much as agencies, and the AI is scoped to one workspace at a time. Summer is purpose-built for agencies running multiple clients, with one clean normalised layer across all of them and every formula documented openly so any number can be traced back to its source.
How long does setup take?
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Most agencies are live within two hours. Connect your sources, Summer normalises them automatically, and your team can start asking questions the same day. No data engineer, no SQL, no implementation timeline measured in weeks.
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